Luke Cheatham

Luke is the Founder and CEO of Good Bull Capital and Diamond Client Group. He is also a founding partner of Diamond Client Consulting. These three companies form a full-service integrated model that caters to the needs of private business owners and high-net-worth families.

For over 15 years, Luke has worked alongside business owners, providing strategic insights on reducing taxes, incentivizing employees, mitigating risk, and preparing for successful exits. Immersed in entrepreneurship from an early age, he understands not just how business owners think, but what it takes for them to thrive. His success in the advisory space led to the formation of Diamond Client Group, LLC in 2016 where he has built a team of advisers with a significant following.

Recognizing a gap in the market, Luke took his practice independent, registering Diamond Client Group as an Investment Advisory firm while launching Good Bull Capital and Diamond Client Consulting in 2021. Good Bull Capital provides private credit and private equity opportunities to accredited investors. Diamond Client Consulting offers world-class operational due diligence, consulting, and accounting services for small to mid-sized enterprises, and Diamond Client Group continues to provide strategic financial planning for business owners and high-net-worth families.

Between these three affiliated companies, Luke leads what he calls the “Three-Headed Monster” performance engine built to deliver impactful services to entrepreneurs and investors.